The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

41cf25voVDL. SL160  The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

Product DescriptionWhy are word-of-mouth campaigns effectively for certain products, while not for others? To the group of consumers should be the goal of transforming viral marketing efforts, and how to word of mouth sums? Panos and George J Mourdoukoutas Siomkos provide the answers! The transformation of the desire for a product in an "epidemic" was, is and remains the dream of every marketing. For some marketing dream come true. For still others. . . More>>

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

translate1 The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
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