Principles of Internet Marketing

51JKWS76QEL. SL160  Principles of Internet Marketing

Product DescriptionThis groundbreaking textbook lays the foundation for the use of media more exciting marketing for decades. Show us what makes the Internet and other new, the techniques work and which do not create value and how the Internet for customers and the profits of companies. More importantly, it shows how Internet Marketing fits into the rest of the marketing strategy of the organization. . . . More>>

Principles of Internet Marketing

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5 Responses to “Principles of Internet Marketing”

  • Anonymous says:

    This book really helped me understand some of the most difficult topics of internet marketing.
    Rating: 5 / 5

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  • Anonymous says:

    This manual is necessary for my class e-commerce. From top to bottom, this little dynamo just under 1 cm thick and cost about the library () around each side. Other than price, the book looks pretty good. The book provides a comparison of the Internet to other areas, had an uncertain future, such as radio and electricity and how these industries has grown. It also analyzes some of the ways companies use the Internet to reduce costs. In addition, the book explains some of the ways companies use the Internet to create a competitive advantage.
    Rating: 4 / 5

    1
  • Anonymous says:

    I use this book for my course in eBusiness & Supply Chain Management and the students are impressed by the richness of the book
    Rating: 4 / 5

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  • This is a classic. One of the most serious precedents on this issue. Professor Hanson has led to a very solid theoretical framework for Web marketing. The book came at a time when we all finally wanted rigouros more with the "new economy". I read it again recently for a seminar, I admit, and is still an excellent reference book. I'd give four stars to an updated edition. I do not know whether they want it.
    Rating: 3 / 5

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  • Principles of Internet Marketing is the best book I ever read on internet marketing. Quality of exemples and scope of the chapters make the book a "must read for all involved in electronic commerce.
    Rating: 5 / 5

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