Marketing to the Social Web: How Digital Customer Communities Build Your Business

51ifvOgIKGL. SL160  Marketing to the Social Web: How Digital Customer Communities Build Your Business

Product DescriptionAn updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how t. . . More >>

Marketing to the Social Web: How Digital Customer Communities Build Your Business

translate1 Marketing to the Social Web: How Digital Customer Communities Build Your Business
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5 Responses to “Marketing to the Social Web: How Digital Customer Communities Build Your Business”

  • this is laughable. These guys have the balls to publish a book about marketing to the social web and yet they have not released a Kindle version!!!!???? I was going to buy this book but out of principal I am not going to. Clearly they missed the concept that people who live in the social web want stuff online not in hardcover.

    Rating: 1 / 5

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  • This book is a good read if you are in the marketing industry and find that the Internet is changing the playing field. It talks about that marketing is not through mass marketing, but more to targetted recommendation marketing through blogs, forums, ecommunities and also social networks. Great read.

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    Rating: 4 / 5

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  • Greene says:

    Marketing to the Social Web is the best book on using social media for marketing and customer relations which I have read to date. For every business person who sells services and manages client relations, this is a crucial work to use for launching into the web and laying the groundwork for success in an increasingly online business environment!
    Rating: 4 / 5

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  • This is the first book on social media that I had the opportunity to read and I must tell you it was an absolute pleasure. I read each and every word with relish.
    The author (Larry Weber) has a great way of putting his thoughts across and it shows that he has done a lot of research both inside the marketing community and outside it. A book replete with relevant examples, it has a basic message: Just do it! It explains how to work with social media networks rather than just ponder over. It changed my mindset that one can learn social media just by going through a textbook. The saying `Learning by doing’ was never more apt for a subject.
    It explains that social media is only a tool to help you reach new customers, communicate with customers, and build a good relationship with customers. If you don’t have a clear picture about customers, social media won’t help you. Weber points out that communication through social media is very different from that of traditional marketing. It’s a different communication style. Customers are demanding to be more engaged with the companies that affect their lives and they want to be asked and be involved.
    Weber puts in a lot of real industry examples to explain the various advantages and pitfalls of doing marketing through Web2. 0. For example he explained why the CEO of Whole Foods was wrong in using an alias and not his real name to post notes on an online message board related to the company performance. This touched off quite a controversy which led to the CEO reverting to his original names while making online comments. It shows transparency is critical if you want customers and stakeholders to trust you and engage in a dialogue with you.
    This book is divided into three parts: 1) Introduction to the social web; 2) Ways to build your own customer community on the social web (explains in 7 lucid steps); 3) How to best implement strategies. In fact due to the huge popularity of the book Weber had to come up with a second edition within a year and half.
    I highly recommend this book for beginners and marketing professionals alike, which should greatly benefit from the treasures concealed in this book.

    Rating: 4 / 5

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  • B. Tague says:

    There are many books out there about social marketing. I think is is like the rest. You won’t really get anything new out of it, but just another opinion on a way to look at it.

    I think though this one is one of the better ones that exist out there.
    Rating: 4 / 5

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