Internet Marketing: With E-Commerce PowerWeb

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Product description "Internet Marketing: Building Advantage in a Networked Economy, 2e presents a road to help" tested "framework for students and practitioners to understand how we think and effective Internet marketing programs. The focus is on marketing via a lever to vary the level of intensity that the consumer has a website, a relationship with the customer through four stages to build: from awareness, exploration, expansion, commitment, and possibly D.. . More>>

Internet Marketing: With E-Commerce PowerWeb

translate1 Internet Marketing: With E Commerce PowerWeb
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2 Responses to “Internet Marketing: With E-Commerce PowerWeb”

  • I have this book to all elements essiential necessiary will launch a campaign database marketing, clearly explained. Marketing tools, e-commerce platforms and levers and patterns have been well described. My only complaint is that the book was published 6 years ago, I wish the author had an updated version of the PDF, but it is a good starting point.
    Rating: 4 / 5

  • I am sure that this book is the first company to market in 2002 but in 2009 he lost the social media marketing revolution boat with several hundred kilometers. It does a good job of explaining the basic marketing principles apply to both offline, but the goal of the book E-marketing and some of the suggestions and theories, there are online marketing track off base. For example, we know that the segmentation and targeting the wrong demographic for online marketing. We also know that online communities are not a "maybe", but a "must" in this networked world. This book should be seriously updated to make it in touch with what's happening in the 3rd Generation of marketing. If you propose for a class that I will strongly reconsider your professor challenge their decision and to highlight the various shortcomings of the book. Marketing is moving the speed of light, and in 2002 an old story.
    Rating: 2 / 5


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