Internet Marketing: Integrating Online and Offline Strategies

51bs 8wrMlL. SL160  Internet Marketing: Integrating Online and Offline Strategies

Product DescriptionThis text offers complete coverage of the field of Internet marketing that is timely and appropriate. It is on the existing marketing theory where appropriate and introduces many conceptual framework for structuring student understanding of the issues of marketing on the Internet. Above all, he works on the premise that the Internet is used as a means of communication or as a distribution channel, only one component of the arsenal of contemporary marketing. The ISS is key. . . More>>

Internet Marketing: Integrating Online and Offline Strategies

translate1 Internet Marketing: Integrating Online and Offline Strategies
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