Internet Marketing and e-Commerce

5196fK8iOwL. SL160  Internet Marketing and e Commerce

INTERNET Description of Product & Marketing E-commerce, continue to the left of the previous edition: emphasizing rigor instead of hype illustrates the practical guide leading companies that demonstrate how the extensive use of research supporting the claims and pay too much attention to what is unique about online marketing. . . . More>>

Internet Marketing and e-Commerce

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5 Responses to “Internet Marketing and e-Commerce”

  • Kolo says:

    This its a horrible. Horribly outdated. It is very difficult to investigate because the most important concepts and ideas is not highlighted or emphasized in any way. And "how to read a novel. I can not believe schools actually use the book.
    Rating: 1 / 5

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  • Magne Bjella says:

    To succeed in Internet marketing and e-commerce to all areas of what makes the Internet so powerful, and begin to learn valuable. You need to understand about networking, but also the individual's behavior online. It is important to learn to build traffic and usability – and much more. I recommend this book by Ward Hanson and Sindh Kalyanam – Buy – reading – and begin the path to success.
    Rating: 5 / 5

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  • An excellent reference to issues of market participants in an Internet world of e-commerce. Historical perspective and real world examples of working to bring to life. This is the basis for much of the development of skills that we do in my team. VP Business Marketing at Cisco Systems
    Rating: 5 / 5

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  • A comprehensive and easy to understand and practical application of theory and practice. All components (technologies and procedures) and the latest technology to revolutionize you to reach your customers and for your business. Pat
    Rating: 5 / 5

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  • Seems to Internet Marketing and E-Commerce (Paperback) by Ward Hanson, Sindh Kalyanam Hanson to be a book Internet marketing, the main structures and the writing style is similar to remake this book of marketing since 1990. At that time the book was certainly interesting – a few years later, however, expects these securities to reflect changes in Internet marketing. The book lacks references to changes in technology, metrics, web, search engine optimization and vice versa – as such, this book can not recommend to my students, it is simply the date and of no practical value.
    Rating: 1 / 5

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