Grapevine: The New Art of Word-of-Mouth Marketing

41D16niSaZL. SL160  Grapevine: The New Art of Word of Mouth Marketing

Description In the last few years has been obsessed with creating word of mouth marketing and enthusiasm for the low effectiveness of traditional advertising compensation. There are many books on this important issue has been (including The Tipping Point), but not with the real world insights that Dave Balter offers as practicing the world's market leaders in the word-of-mouth marketing. Balter's company, BzzAgent, exponentially grown in just a few years ago, but now. . . More>>

Grapevine: The New Art of Word-of-Mouth Marketing

translate1 Grapevine: The New Art of Word of Mouth Marketing
  • Share/Bookmark

5 Responses to “Grapevine: The New Art of Word-of-Mouth Marketing”

  • Note: I have not read the book! I eagerly awaited the publication of this book a little bit "of time. I thought it would be interesting to read. Normally I have one rule when buying books from Amazon – not to buy the books they have on average less than four stars in their ratings. And usually only trust reviews media, which have more than 5 individual judgments. But with this book, after reading the BzzAgent blog, I can not trust the media here, even if they have 18 votes so far! I suspect that many of them even BzzAgent! And it shows me only that this form of marketing is likely to have a short life! Credibility is diluted, and the power of it disappears. I do not trust the BuzzAgents really as much as they tell us, why should anyone else? Like many of the reviews here are made BzzAgent? I do not know. . . . . and since I do not know, I can not trust the media! Heck! I wanted to buy the book, but now I absolutely want to wait until I feel I can trust the media, and it will take a lot more reviews. . . . And again, I suspect that some of BzzAgent and therefore not really reliable!
    Rating: 1 / 5

    1
  • Scotty J says:

    Get this book if you want to read the 200 + page sales pitch for BzzAgent. I am a big fan of "Word of Mouth Marketing (WOMM) and I must say that this thing is not how it is. Balter has created a model in which the agents told what to say that to say where and it should be. Balter also pointed out that on "his BzzAgent on his blog that" The first day you can post a review at Amazon (which I hated to see the book there) without judgments. "Like I said, I am a supporter of the WOMM. But I am not a beliver in this business model and will shortly be in the ranks of the marketing shill. Just ask Creative Commons what they think.
    Rating: 1 / 5

    1
  • jus2cusmile says:

    I say straight away that I am a BzzAgent and am proud of it. And I tell you honestly that I really enjoyed reading this book is not usually my style, but it was so good and so written that bizarre, funny and informative is that the reader prefers to explain in words the poor, exactly what this thing WOMM and how and why it works. My opinion counts as much as the next person. We are not paid a salary to do so. Sure, there are incentives, but there are incentives if you use a survey or participate in a focus group, who are all there. . . Opinions. . . Period. Kristofer Jonsson-how can it be said to be this kind of marketing does not last? In this way have been the time since the beginning. Heck, even Adam bzzed the wickedness of the apple Eve! But she did not hear? No, what is the evidence that just because we are "bums" to a product or a service that does not mean not like to hear in circumstances that we believe the opinion of all. Everything we do is, and WOM spread the word about products and services and giving back to BzzAgent, what people say, they honestly believe that is then given to each company hired BzzAgent campaign for its own products. Concentrated gropus differently? Or studies? No, they are not in the long run because of all the companies that provide products or services that they want to know what consumers say that people coming. . . or not, no money for a new product / service, or. . . and provide feedback to companies when it a mistake somewhere, so, law firms all that is wrong due to a product / service better, and what consumers want. When not working this way, the company would not make any money out there. I take exception, and not like the insinuation that if a review of this book comes from a Grapevine BzzAgent of us that he is not an honest opinion. You know me at all. I am a woman 22 years old, mother of 4 and a Grammy. I am a Christian woman as well and would not be here to (express an opinion or if I 'Bzzing' a product or service to another person) if it was my honest opinion. We all know that not all the up-and-up and a disgrace, while its sad that there are those who benefit. . . not fair at all for all of us in a defined group. But please, do not dare to think that we are all dishonest, robots who have not programmed our minds with which our opinions are honest and share with each other. What have to wonder why you need a set of "stars" you dictate the feeling that even if you were to read a particular book leads? You basically do what in a roundabout way, they accuse us of those who Bzz "BzzAgent do 'a product or a service — YOUR OPINION, you are so out from the crowd and the public opinion without being formed opening the possibility of the "product" with the thoughts, opinions, and spirit. All that to say what we do, people think about a product / service and allow them to make their own opinion about it. So do not read the book so. But do not expect that we can make it our honest opinion. Finally, we read and can do, either for or against. Which BTW, have many BzzAgent the book as "not so big" and their opinions are like the ones I like reviewd observed. I never gave my opinion on something if I tried any myself, what is being discussed. Oh, and incidentally, for the record. . . what have you done here, check the script and giving your opinion about something. . . called WOM / WOMM you might want to read about it, it's a great book that will explain everything. . . If ever the opportunity to openly and honestly. . . his claim, "Grapevine. ';)
    Rating: 5 / 5

    1
  • EShaver says:

    This is a great book to read when they verbally (buzz) marketing, or if you are interested. This book is a great plain speech and the truth about the Word of Mouth Marketing and its impact on consumers and their shopping habits. This is a great read, and yes, I am a BzzAgent! Try it today.
    Rating: 5 / 5

    1
  • A. Mann says:

    Like many others, I too am an agent of the buzz. I initally in reading the book during the Buzz Blast (excerpts from the book have been added, was involved in the chapters, and we read a chapter) at a time. Is that I have my own business, I thought it was just my case. So if I have the opportunity of a copy of the book had received, I was really happy to sign. After a hard copy of the book it was much easier to talk with others, and I discovered that people are very interested "Word of mouth marketing. It is a concept that we do, of course, but putting it into practice is a big help. The book is a reading, because it is very easy, but informative. E 'written for the average person each day in a real language. And above all, makes an important point: consumers are the best advocates for the product.
    Rating: 4 / 5

    1

Leave a Reply

Twitter Updates
Music
Flash required