Buzzmarketing: Get People to Talk About Your Stuff

41K0NR9900L. SL160  Buzzmarketing: Get People to Talk About Your Stuff

As Vice President of Product Marketing Half online retailers. com, Mark Hughes is not a huge budget for advertising. But helped the number of Half. com users of null until eight million only three years. His secret? The company has thus become a magnet for media attention and word of mouth, by all means necessary. Most notoriously, he persuaded the town of Halfway, Ore., to rename in the same half. com called "one of the public coups" in history. . . More>>

Buzzmarketing: Get People to Talk About Your Stuff

translate1 Buzzmarketing: Get People to Talk About Your Stuff
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5 Responses to “Buzzmarketing: Get People to Talk About Your Stuff”

  • I bought this book from Amazon. com. It is a very good book, how to make a product or company in the crowded market of today. I sat down with the author of a possible involvement of counseling and he replied within 24 hours. Grest service. The man lives up to its promise.
    Rating: 5 / 5

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  • Buzz marketing is the best book for a small company that I> posted ever read. It is basically a locomotive to push your business. >
    Rating: 5 / 5

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  • Muan says:

    Hughes does a good job for the importance of the ordinary. Unusual Apple, Steve exceptional, extraordinary legion of fans, and then want to evalengize. Advertisement painting as an art is to explain Hughes carefully to see why advocates of this approach. Measured in his world, as well as ideas and products that are not directly measured in their self-value, are characterized by their indirect effects. If you go a Marketing Manager) in an enterprise that due to the uncertainty for businesses (entertainment industry and its mode or due to the size of the (boat), direct measures are available to include indirect real. And those who appeals more to Hughes is the wow factor or buzz that is created. I do not deny the power of buzz. And I will not deny that have different products, simply because the buzz has been created. But it is also true that some products have not succeeded in creating buzz. Like all art is scream of Munch and waves of Hokusai, hard to find. Hughes and spends almost every time to reflect on this issue. Media products are not in the media, because the CEOs of whom make only average products. Are average, or because the CEO is average. And the administration is average. Or are the media, because they will not lose the starting point for a reason, and I resorted to more of an exception. The simple truth is that the exceptional hard to find. If, as Nash, who can afford it for a great idea to live, my clients. For most of us, unfortunately, that's a luxury we can afford, and often is. And his sacrifice, in which the devil.
    Rating: 4 / 5

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  • Randi Max says:

    This book has inspired me and excited with new ideas to help better run my business. An extraordinary read!
    Rating: 5 / 5

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  • If you try to create an ad for a new activity or unusual product, you know, it's hard to seen in our media-heavy world. Our time is so commodified that it is difficult to penetrate through the dam and make an impression on the mind of a customer. So you want to buy this book for ideas on how they achieve this goal. Sorry, do not do in the situation. This book has some good ideas, the most important of these is: do something that no one ever before. Author Mark Hughes offers several examples of cases where marketing (especially) yourself, have something so revolutionary that the marketing tactic is nothing new to do. If you need to think outside the box object lessons in the field of advertising, the first chapter of this book informative. In fact, the first chapter are almost worth the cover price. But as the book goes beyond the advice begins to stupid. Advise Indeed, the subsequent chapters, as they approach shaky to steal the book value, because if you follow the pointer after Hughes' They fall flat. For example, speaks enthusiastically of his efforts, has set the marketing of its brand on the mats urinal. Thus, while the men have a little to be seen, the brand and what I hope is a humorous context, and the name sticks with us. The problem is that some of us the urinal as one of the few places where we expect a few more minutes of private thoughts in the middle of the bombardment of the media that surrounds us every day. If one insists on advertising the few intimate moments, my reaction is to oppose to the goods, not embrace him. And even if they do not object, because advertising is a good idea, the other places where people tend to carve a vulgar slogans on the wall? Ads in the toilet ask only to be obliterated. Similarly, he writes to put in his ads on the back of the slides that we draw from the fortune cookies. He says it's good marketing needs, to places that are not already available with displays, such as new media for their names to have been saturated. But there are so few rooms that has not knocked on advertising (including public schools and asked to take ads and slogans), which in these days that a game is on the rise, questions, open space. Hughes seems to play to the anger of the people, not the attention of customers. The climax comes when he suggests that we are Britney Spears as our model to create such enthusiasm. A year ago, such advice may seem naive in light of his fascinating album sales in the media and the fact that they did not have a break real hit since 2000. But in the wake of the recent public flame-out and the spiral of pathos in this advice is totally absurd. Sure, there are a lot of buzz Britney's behalf. But it is likely that your brand or product names want from a late-night comedy fodder. Suggesting that mimic Britney is not only stupid, it's the exact opposite of good advice. Any attentive reader can go through the book and found similar problems. Sure, Apple made the Macintosh computer genius with a Super Bowl ad in 1984, but their Super Bowl ads in 1985 was so bad that almost sank the brand. American Idol is a cultural force, but has only two real breakthrough star was unveiled. Burma Shave signs are iconic, but I can not find the product in the stores. If you borrow to review this book in the library or from a friend, the first four or five chapters are worth your time and effort. But close the book, page no later than 93 (Wolford and maybe you) and move into practice. This book has some good ideas to start in the right direction, but the reading itself shortsighted Hughes' Congratulations proposals, see more harm than good. Better to start your creativity and confidence.
    Rating: 2 / 5

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