Social Media has the ‘BUZZ’ factor while journalism provides ‘validation’

Life does not have any pause button and the internet very much makes this fact clear when we click the refresh button    every time we get stuck…BUZZ Buzz Factor

A good PR can help build a clear line between the success and failure of any business. Social media whose emergence have been nothing less than phenomenal had its advent when new techniques were used to  shift the  intellectual dominance over the patterns of society which existed. It brought about a shift in thinking that has completely changed the way the common people perceived  internet earlier. This has in fact emerged as the number one reason for which people get on-line and sign up with online sites. Social Media certainly has proven to provide the Buzz factor through helping you to reach the target and prospective audiences; aiding you  in the communication of key messages; helping your business get differentiated from the competitors and also getting your business positioned as an authoritative, top voice in your sector.

The world is changing continuously, the printing press changed the way the  people received their news and the internet has changed the way people consume the information. The relationship between social media and journalism or mainstream media has now changed completely, while the former gives that buzz factor, the latter provides a valid resource, in fact both are totally inter-dependent yet separate.

While the journalists were thought to be the gatekeepers of information, the bloggers and people online have made this information get publicly noticed. The journalism seeks proof and research, social media is totally different and provides timely spread of information with large coverage and at speeds that only modern internet can provide. Journalists require sources and verifications while bloggers not having that similar access, spread the word.The two between them service the news hungry communities efficiently.

The new media age is all about transparency and the trust it delivers the news to the audiences and common man. The role of the journalist  is also significant , for the readers, listeners and viewers, who get the news they read only because of the journalists and other sources which make the news appear the way it does on all social networks.

Getting information through the social media is not journalism. Logging onto blogs, and other online sites which update you daily and infact instantly with breaking news and events is not what journalism is all about. In fact social media networking adds to the value the journalism brings in. On the one hand journalism requires discipline, analysis and explanation while on the other hand social media gives that touch this requires to get it noticed among the common masses and get discussed about all the more.

Journalism, although experiencing a downgrading in importance  due to the advent of social media, still has a very important role to play.The influence this democratic tool has will stay for a very long time. Journalism is judgement, explanation and analysis and social media is the presentation.

All in all, in the current climate of rapid technological advance, both social media and journalism are incomplete without each other, while one provides the sources the other provides the resources to help the sources get known. As far as their current roles are concerned,the bottom line is that Social Media has the ‘BUZZ’ factor while journalism provides ‘validation’…

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